The Solo Collective
Business advice for creative professionals from someone who's been there and done it.
The Solo Collective is a podcast for freelance designers, developers and copywriters to help them overcome common challenges such as:
- Figuring out your niche
- Developing your irresistible offer
- Effective lead generation strategy
- Selling and sales processes
- Business owner mindset
At its heart this is a personal development podcast and community for ambitious freelancers who know that their business is a reflection of them. Listeners understand that their own beliefs and narratives are ultimately what create the outside world.
We cover weekly topics to help you improve your mindset, be more strategic and grow your business.
The Solo Collective
5 Questions To Identify Your Ideal Client
Having coached hundreds of creative freelancers and agency owners, I've noticed that almost all of them have struggled to identify their ideal client.
Because they don't know who they would love to work with, they end up taking on lots of clients and projects that don't light them up. The result is a very hit-or-miss business that can cause stress and anxiety.
In this podcast episode I share 5 questions you can ask yourself to help identify your ideal client. The questions themselves should be used to trigger your thinking, to help you go deeper into your beliefs and mindsets about your business.
Trust this process, implement it and your client based will shift for the better.
#icp #icf #idealClient #niching
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